Executive Gift

An executive gift will form an integral part of today’s business strategy. An executive gift is basically a corporate gift but probably targeting the top end of the budget rather than low priced items. Dearer items will rather than be termed an executive gift, rather than referred to as promotional gifts.

So who is likely to receive an executive gift? An executive gift is targeted at businessmen. An executive gift will be aimed at a specific person rather than the broad-brush approach.

For example, at a trade show or exhibition, the exhibitor may have carrier bags and plastic pens that he will give out to all passing traffic. These are not executive gifts. An exhibitor may have a limited quantity of higher value executive gift ideas to give out to major customers etc.

Another good example is a golf event where invited guests who are all at senior management level will receive an executive gift. The executive gift must reflect the value and standing of the guest to the company.

So who is the decision maker for an executive gift? Compared to the buying decision for cheaper promotional items it is likely that high unit cost executive gift decisions will involve senior management on the decision making for the purchase of an executive gift.

So what constitutes an executive gift? An executive gift can vary widely in cost and an executive gift can also vary widely in content. The starting point for an executive gift is likely to be around £10 for a desk calculator. A good quality leather briefcase would also fit the bill as an executive gift.

An executive gift can be used all the year round but the peak demand for items is at Christmas time when the request for an executive gift is at its peak.

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